Zapier

Data Integration / ipaas

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One of the most loved data integration companies around!

Zapier makes it super simple to connect multiple platforms together. Got a new Webinar signup? Immediately send it to your CRM and add the user to your Facebook ads custom audience.

15 examples

Email Flows

Trial Expiration

Since they are using their own lingo with Zaps, the first onboarding email from Zapier is all around explaining what a Zap is how to setup your first one.

Welcome Email

Again, Zapier is betting strongly on video and even embedding them in their welcome email.

They don’t require account activation and the main goal here is to point to educational resources.

Welcome Email

Marketing Pages

404 Page

I personally don’t love these big columns that make you feel like a looser if you go with the basic plan, but overall it’s a good example of pricing page with per-usage customization

Pricing Page

Look how many videos on this page!

For Zapier, videos are clearly the best way to explain the product’s value!

Product Page

Homepage

Zapier brand is so strong, they don’t need social proof or overselling on their signup page!

Signup Page

Product UI/UX

Zapier has a nice settings page for its notifications.

Most products split emails management between marketing and product. Here you can control every kind of notification you’ll receive from a single location. Bravo!

Notifications

Billing & Usage Page

Zapier main dashboard is pretty simple, in an empty state it pushes you to make a new connection, once you’ve created it it will show you existing ones

Free Trial Alerts