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SaaS Influencers

The 15 Top SaaS Influencers You Must Follow in 2023

SaaS is an extraordinarily competitive and always-evolving industry. New tools hit the market regularly, technology changes quickly, and digital marketing and sales best practices are changing, too.  As a result, …

Best Product Pages Example

18 Best SaaS Product Page Examples

A SaaS product page has one main job: to attract and convert users who fit your ideal customer profile (ICP). So how can you optimize a product page for this …

Best Competitive Intelligence Tools 2023

The 12 Best Competitive Intelligence Tools in 2023

By now, you might have noticed that I’m intrigued by the Competitive Intelligence space. Why? Because software is becoming a commodity. I’ve expressed this thought multiple times: with AI and …

marketing teams structure

The Ideal Marketing Team Structure in 2023

Each year, the average SaaS company spends approximately 10% of its annual recurring revenue (ARR) on marketing. Ideally, much of this budget goes toward objectives like developing a competitive go-to-market …

B2B Selling

What’s Broken with B2B Selling (& How to Fix It)

B2B selling (and SaaS selling) has long been accommodating what’s considered a long, winding buyer journey as clients make tough decisions driven by the bottom line. Many B2B customers today, …