Hi, I’m Massimo! Jack of all trades, master of none
I blog about startups & marketing and I love building companies.
Free Marketing Tools
Every now and then I need something that doesn’t exist.
So I build it and make it available here for free.
Reviews
Every week I try out a new marketing tool and publish an in-depth video review so you don’t have to waste time with bad tools.
Blog
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B2B SaaS Marketing: A (non-boring) guide to build the perfect strategy
When I started building AdEspresso I would have defined myself as an entrepreneur/developer rather than a marketer. But, especially in the early days, founders of a startup need to take …
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9 Email Marketing Metrics & KPIs to Track to Measure Success in 2023
Did that free trial conversion email flop because the copy fell flat? Or did it bypass inboxes and go right to spam? For most SaaS companies, email marketing is crucial …
Competitive Differentiation for SaaS
Competitive differentiation is the key to standing out in a crowded category and separating your SaaS from seemingly similar options. What makes your product the right choice for your target …
SaaS Customer Offboarding Done Right: Tips and Tricks
For B2C and B2B SaaS companies, it’s tempting to focus resources on customer onboarding. After all, customer success and retention often depend on getting new users to adopt your product …
How to Get Competitor Pricing
Knowing what your competition is charging (and for what) is a critical part of competitor research and market positioning. You want to know what their pricing plans look like, which …
Messaging Map: A Guide for Startups That Want to Own Their Space
Terrible messaging maps shamelessly plug a product’s features and ignore customers’ needs. No one uses them in the company and—unsurprisingly—are almost always left forgotten in a file storage service. Whereas …