Hi, I’m Massimo! Jack of all trades, master of none
I blog about startups & marketing and I love building companies.
Free Marketing Tools
Every now and then I need something that doesn’t exist.
So I build it and make it available here for free.
Reviews
Every week I try out a new marketing tool and publish an in-depth video review so you don’t have to waste time with bad tools.
Blog
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B2B SaaS Marketing: A (non-boring) guide to build the perfect strategy
When I started building AdEspresso, I would have defined myself as an entrepreneur/developer rather than a marketer. But, especially in the early days, founders of a startup need to take …
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Data-Driven B2B SaaS: Analytics & CI for Product & Marketing
Finding the balance between keeping an eye on competitors and creating your own unique edge is pivotal to creating a valuable B2B SaaS product. As a data-driven B2B SaaS company, …
Community Power: Building B2B SaaS Loyalty Through User Communities
Onboarding a new B2B customer shouldn’t be about meeting a sales quota. It should be about building a long-term relationship. B2B SaaS is a highly competitive space. To increase your …
The 13 Best Competitive Intelligence Tools in 2024
By now, you might have noticed that I’m intrigued by the Competitive Intelligence space. Why? Because software is becoming a commodity. I’ve expressed this thought multiple times: with AI and …
18 Personal Growth Books to Read in 2024
I’ve been a fan of personal growth for over 20 years now. Like everyone I had my ups and downs. I’ve been reading a lot of books and I’ve been not applying them to my real world life very often. I succeeded in improving some traits of my personality and failed with others. But overall I think every one should allocate some time to personal growth and reading books that can guide you in this process. This is my very personal list of the best personal growth books everyone should read. The list was updated on August 2024.
SaaS Lead Generation Ideas & Examples
Buying behaviors are evolving, and the game has changed. No longer are your customers dazzled by slick advertisements; they’ve become more discerning, spending over 57% of their decision-making time engaged …