March was a bad month. I had high hopes with a new tool coming out and the related Product Hunt launch. But things didn’t play out as expected as we’ll discuss in a bit.
Organic search traffic accounted for 53% of the visits, a little 5% increase in terms of total volume. A bigger jump in terms of traffic percentage, this is due to a steep decrease in the direct and referral traffic.
In march I’ve gained 325 new signups to the Newsletter, reaching a total number of 2,040 subscribers. It’s not bad but given the Product Hunt launch of TweetShots, I was expecting the number to be above 500 at least.
I’ve had a lot of positive feedback on the tool and I’ve already released a meaningful update to the product, but likely for small tools like this, the signup to experience creates a lot of friction.
March was an ok month from an SEO perspective. Domain Rank is stuck at 61 but as the number gets bigger it’s gonna take more and more effort to increase it, so overall it’s expected.
There was a small drop in Referring Domains and a larger one in Backlinks but that’s not a concern. Link building is going very well and I acquired a meaningful number of DR60+ link.
The ones I’m loosing are mainly low quality ones coming from redirects of old domains I had acquired.
My post on best marketing books, is stable in the top 5. Really happy about it, it’s a competitive keyword and one which I could monetize with Amazon should I want to in the future.
I’m also consistently ranking #1 for “b2b saas marketing” and climbed to #11 for the higher volume “SaaS marketing” keyword.
Tools keep rowing in the right direction but slower than expected.
ZeroBlur keeps bringing in from 10 to 40 new daily installs and in April will cross the 3,000 active install milestone. I’ll work on a major update in April which will let users signup to my app to share their blur area across multiple devices. Not sure how appealing this feature will be, but it’s a first test to start generating leads from it.
SaaS Examples traffic is down to 4,805 pageviews but a drop was expected after the initial product launch. I keep updating it daily and soon will start adding some more text content to take a shot at ranking category pages. Ranking for the main page is now up to #18.
Not good enough to generate organic traffic, but a big jump compared to February. Overall my capacity to rank this tools is gonna determine if they are able to be evergreen lead generation tools or one shot traffic boosters.
TweetShots‘s launch was disappointing. Even though it ended up being the #3 product of the day on Product Hunt, it generated only 900 visits to the website that day and signups have been slow. However it’s a first step in moving all my tools under a single login and a real SaaS app. Right now it’s not ranking for any of the keywords I’m shooting for but only 7 days have passed since its launch so that’s ok.
Newsletter & Youtube
Still nothing on the Youtube side but I finally sent out the first newsletter to announce the launch of TweetShots, I’ll now start sending it every two weeks and only increase the frequency to weekly once I’m confident I can keep it consistent.
I had a 28% open rate and almost 5% click through rate. Can be improved for sure but not bad overall given I’m not a Pro at email marketing.
Sorry if the statistics are not really easy to read… I can’t wrap my head around how bad ActiveCampaign UI is.
More or less my TechStack didn’t have any major shakeups but I started using some new tools.
I’m dogfooding Breadcrumbs to track usage and implement PLG for my products.
I’ve fell in love with Loom to record short videos to asynchronously coordinate my team. I love it and actually I might use it for Youtube content production too.
I’m using my fellow YC batch-mates Awesomic to work on illustrations and product UI. So far they’ve delivered a great output + they’re Ukrainian and I’m happy to support them in this challenging time.