The 22 Best Marketing Books You Should Read in 2023
I have a love-hate relationship with marketing books. They represent the most prominent improvement source for my career and my number 1 item in the “time wasted” bucket. The reality …
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Website & Domain migration: A complete survival guide
Just by mentioning the words “domain migration” or, even worst “website migration” to an SEO or marketing team, you’ll summon their worst fears: traffic loss, broken analytics, endless integrity checks, …
Build vs Buy: The 6 steps framework to avoid disasters
How many times have you been stuck evaluating the pros and cons of building some kind of custom software versus buying an existing tool? If you work in technology I …
The Unicorn Project – Review
It’s been a while since my last book review of “The Revenue Marketing Book“… Covid lockdowns are not helping me find a bit of free time for reading! This time …
SEO group buy behind the curtains: scam or big deal?
As I was out searching for new tools to beef up my SEO tech stack with new tools, I accidentally ended up discovering the quite crazy world of SEO group …