Convertful

Marketing

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A popup builder to generate more leads from your website

A tool that does a lot of things… but with a relatively poor UI/UX that I didn’t like when I tried it last time. It’s a shame because the tool works well and does a lot of things to help get more leads!

10 examples

Email Flows

Trial Expiration

Really don’t like this email. Doesn’t guide me on what to do next, is not funny… it’s completely useless except confirming me I’ve signed up (which I already know)

Welcome Email

Marketing Pages

Product Page

I like this pricing page, it doesn’t have a huge list of feature and focus a lot on the cheap pricing compared to other tools.

Pricing Page

Simple but effective. I think it’s a Trello embed or something similar.

Roadmap & Changelog Page

Homepage

It’s a long signup but overall ok. They choose to go with a credit card upfront… I prefer a free trial but I think they did their experiments to pick this approach. It’s anyway fairly simple to cancel during the trial.