Competitive Analysis

By now, you might have noticed that I’m intrigued by the Competitive Intelligence space. Why? Because software is becoming a commodity. I’ve expressed this thought multiple times: with AI and …

“Why are we losing so many head-to-head deals to [competitor] in this segment of the market?” “How can we distance ourselves from the hundreds of competitors writing about [topic]?” “Customers …

Competitive differentiation is the key to standing out in a crowded category and separating your SaaS from seemingly similar options. What makes your product the right choice for your target …

Knowing what your competition is charging (and for what) is a critical part of competitor research and market positioning. You want to know what their pricing plans look like, which …

Terrible messaging maps shamelessly plug a product’s features and ignore customers’ needs. No one uses them in the company and—unsurprisingly—are almost always left forgotten in a file storage service. Whereas …

The SaaS industry is worth $167.53 billion in the U.S. alone, and it’s estimated to grow to nearly 463 billion by 2028. That means that you’re likely to have a …

Keeping up with the competition is crucial to keeping your business afloat – and if you don’t want to sink, you need to prioritize competitive intelligence. Competitive Intelligence (CI) is …