
Competitive Differentiation for SaaS
Competitive differentiation is the key to standing out in a crowded category and separating your SaaS from seemingly similar options. What makes your product the right choice for your target …
Competitive differentiation is the key to standing out in a crowded category and separating your SaaS from seemingly similar options. What makes your product the right choice for your target …
Knowing what your competition is charging (and for what) is a critical part of competitor research and market positioning. You want to know what their pricing plans look like, which …
Terrible messaging maps shamelessly plug a product’s features and ignore customers’ needs. No one uses them in the company and—unsurprisingly—are almost always left forgotten in a file storage service. Whereas …
The SaaS industry is worth $167.53 billion in the U.S. alone, and it’s estimated to grow to nearly 463 billion by 2028. That means that you’re likely to have a …
By now, you might have noticed that I’m intrigued by the Competitive Intelligence space. Why? Because software is becoming a commodity. I’ve expressed this thought multiple times: with AI and …
An Introduction to SEO Competitive Analysis: In this day and age of cut-throat online competition, having a strong online presence is no longer a luxury – it’s a necessity. And …
Keeping up with the competition is crucial to keeping your business afloat – and if you don’t want to sink, you need to prioritize competitive intelligence. Competitive Intelligence (CI) is …
The SaaS industry is overwhelmingly competitive and incredibly saturated. There’s no getting around that, so when you’re building up a client base for your new tools, you need to find …
Successful companies conduct win-loss analyses more than once to keep tabs on their best customers today. Not only does it improve the sales team’s efficiency, but it also helps companies …