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Competitive Differentiation

Competitive Differentiation for SaaS

Competitive differentiation is the key to standing out in a crowded category and separating your SaaS from seemingly similar options. What makes your product the right choice for your target …

how to get competitor pricing

How to Get Competitor Pricing

Knowing what your competition is charging (and for what) is a critical part of competitor research and market positioning. You want to know what their pricing plans look like, which …

Best Competitive Intelligence Tools 2023

The 12 Best Competitive Intelligence Tools in 2023

By now, you might have noticed that I’m intrigued by the Competitive Intelligence space. Why? Because software is becoming a commodity. I’ve expressed this thought multiple times: with AI and …

How to build comparison pages with examples

How to Build Comparison Pages [with Examples!]

The SaaS industry is overwhelmingly competitive and incredibly saturated. There’s no getting around that, so when you’re building up a client base for your new tools, you need to find …

Win Loss Analysis

Win Loss Analysis: The Ultimate 8-Steps Guide

Successful companies conduct win-loss analyses more than once to keep tabs on their best customers today. Not only does it improve the sales team’s efficiency, but it also helps companies …