4 types of competitors

The 4 Types of Competitors You Need to Monitor

I’ve said it a million times before, and I’ll say it again: Your business does not exist in an isolated bubble.  Every business out there is constantly impacted by a …

Competitive Battle cards

Competitive Battlecards: Why You Need Them & How to Build One

Competitive battlecards convert skeptical customers in high-stake conversations. Instead of stuttering or going “uh…”when facing uncomfortable objections, the salesperson responds with a strong counterstatement and wins over their vote confidently.      …