How to Build Comparison Pages [with Examples!]
The SaaS industry is overwhelmingly competitive and incredibly saturated. There’s no getting around that, so when you’re building up a client base for your new tools, you need to find …
Competitive Analysis
Win Loss Analysis: The Ultimate 8-Steps Guide
Successful companies conduct win-loss analyses more than once to keep tabs on their best customers today. Not only does it improve the sales team’s efficiency, but it also helps companies …
5 Competitor Analysis Mistakes to Avoid at All Costs
You know that you need to track your competition carefully. You need to understand how they fit into the market and how you fit into the market, and what you …
How to Build a Competitive Intelligence Team (& When Do You Need One?)
Keeping your finger on the pulse of the market— and knowing exactly what your direct competitors are up to— is an important part of any business. It’s particularly vital in …
5 Outstanding Competitor Analysis Tools for Startups
We all know how important it is to keep a close eye on every type of competitor your business has. Actually having the time and ability to track your competitor’s …
The 4 Types of Competitors You Need to Monitor
I’ve said it a million times before, and I’ll say it again: Your business does not exist in an isolated bubble. Every business out there is constantly impacted by a …
Competitive Battlecards: Why You Need Them & How to Build One
Competitive battlecards convert skeptical customers in high-stake conversations. Instead of stuttering or going “uh…”when facing uncomfortable objections, the salesperson responds with a strong counterstatement and wins over their vote confidently. …