Keeping up with the competition is crucial to keeping your business afloat – and if you don’t want to sink, you need to prioritize competitive intelligence. Competitive Intelligence (CI) is …
The SaaS industry is overwhelmingly competitive and incredibly saturated. There’s no getting around that, so when you’re building up a client base for your new tools, you need to find …
Successful companies conduct win-loss analyses more than once to keep tabs on their best customers today. Not only does it improve the sales team’s efficiency, but it also helps companies …
You know that you need to track your competition carefully. You need to understand how they fit into the market and how you fit into the market, and what you …
Keeping your finger on the pulse of the market— and knowing exactly what your direct competitors are up to— is an important part of any business. It’s particularly vital in …
We all know how important it is to keep a close eye on every type of competitor your business has. Actually having the time and ability to track your competitor’s …
I’ve said it a million times before, and I’ll say it again: Your business does not exist in an isolated bubble. Every business out there is constantly impacted by a …
Competitive battlecards convert skeptical customers in high-stake conversations. Instead of stuttering or going “uh…”when facing uncomfortable objections, the salesperson responds with a strong counterstatement and wins over their vote confidently. …