LinkedIn Ads for SaaS: 6 Best Practices To Unlock Growth
Customer acquisition is a constant and ongoing effort for all SaaS businesses. Every brand is looking for new ways to connect with new users and to increase the adoption of …
SaaS Marketing
17 Must-Try Lead Magnet Ideas for SaaS [With Examples]
Your lead magnet is getting less-than-stellar results, and you need a new one. In this guide, we look at what makes a lead magnet attract quality leads and 17 excellent …
Lead Nurturing: The Secret To SaaS Customer Acquisition
Need to improve lead quality and reduce customer acquisition costs (CAC) for your SaaS? Lead nurturing is a critical piece of the funnel—especially when you need more sales qualified leads …
How to Build Comparison Pages [with Examples!]
The SaaS industry is overwhelmingly competitive and incredibly saturated. There’s no getting around that, so when you’re building up a client base for your new tools, you need to find …
9 Content Pillar Examples To Inspire Your Own Strategy
A content pillar page is a comprehensive, authoritative exploration of a topic or theme where a reader can get everything they need in one place. It can be dissected into …
The 10 SaaS Metrics you should obsess about
Choosing which metrics matter to your business can be challenging in the SaaS industry. Should you care about MRR? What’s the deal with net new ARR? More importantly, is traffic …
How to smash your SaaS competition: 4+1 keyword research strategies
What’s the purpose of a theatre without an audience? Pretty meaningless, right? Here is the analogy unveiled: no matter how great your website is, no one will read it without …
Competitive Battlecards: Why You Need Them & How to Build One
Competitive battlecards convert skeptical customers in high-stake conversations. Instead of stuttering or going “uh…”when facing uncomfortable objections, the salesperson responds with a strong counterstatement and wins over their vote confidently. …
Content Marketing for SaaS Brands That Actually Works
As a content marketer myself, I can’t tell you how many SaaS clients have come to me after struggling to get their content marketing to see real results, either with …