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How to Write the Perfect Content Brief for your SaaS Blog [With Examples + Template]
You know it’s time to add a content brief in your workflow when the reputable freelance writer you just hired has once again missed the mark in their post. The …
SaaS Marketing
The 2023 Guide for a top-notch B2B Social Media Strategy
It’s no secret that people’s time on social media continues to increase. The pandemic has been a true turning point in such a sense, and social media engagement has never …
The Rule of 40: The SaaS Magic Number & What It Means
The SaaS world is full of terminology and vague acronyms that you’ll want to know before you get started. You’ve got ACLS (annual contract values), CBI, (customer behavior index), SQLs …
The 2022 SaaS Funnel Guide: How to boost growth with marketing and sales
Now, hands up whoever got proposed on a first date. This would be insane, wouldn’t it? Likewise, sales and marketing activities require steps and stages. And that’s even more essential …
How to Build a SaaS Site That Stands Out & Converts
The SaaS industry has been booming for over a decade, and that isn’t changing any time soon. Cloud-based software can help businesses and individuals alike do everything from automating their …
SaaS companies should buy blogs & newsletters – Here’s how to do it!
SaaS companies acquire other businesses every day. Sometimes it’s a direct competitor, sometimes it’s an expansion play to enter an adjacent space quickly, and sometimes, it’s a player in another …
SaaS Branding: Your secret weapon to thrive in the most competitive industry
When AdEspresso has begun to be recognized, I used to participate in every single marketing event I was invited to wearing our branded t-shirt. I know you might be thinking …
Competitor Analysis: Uncover all your competitors’ secrets
To stay ahead of the competition, you need to know exactly where your competitors are and how they got there. Welcome to the complete guide on planning and executing a …
Zero Party Data: Ultimate guide + 5 ideas to collect them
The SaaS Marketing world is about to get deeply shaken from its foundations. The increased scrutiny from governments into tech companies’ management of users’ data, and the consequent reaction from …