How to Build Comparison Pages [with Examples!]
The SaaS industry is overwhelmingly competitive and incredibly saturated. There’s no getting around that, so when you’re building up a client base for your new tools, you need to find …
SaaS Marketing
9 Content Pillar Examples To Inspire Your Own Strategy
A content pillar page is a comprehensive, authoritative exploration of a topic or theme where a reader can get everything they need in one place. It can be dissected into …
The 10 SaaS Metrics you should obsess about
Choosing which metrics matter to your business can be challenging in the SaaS industry. Should you care about MRR? What’s the deal with net new ARR? More importantly, is traffic …
How to smash your SaaS competition: 4+1 keyword research strategies
What’s the purpose of a theatre without an audience? Pretty meaningless, right? Here is the analogy unveiled: no matter how great your website is, no one will read it without …
Competitive Battlecards: Why You Need Them & How to Build One
Competitive battlecards convert skeptical customers in high-stake conversations. Instead of stuttering or going “uh…”when facing uncomfortable objections, the salesperson responds with a strong counterstatement and wins over their vote confidently. …
Content Marketing for SaaS Brands That Actually Works
As a content marketer myself, I can’t tell you how many SaaS clients have come to me after struggling to get their content marketing to see real results, either with …
![How to write the perfect Content Brief for SaaS blogs [with templates & examples]](https://divbyzero.com/wp-content/uploads/2022/06/how-to-content-brief.jpg.webp)
How to Write the Perfect Content Brief for your SaaS Blog [With Examples + Template]
You know it’s time to add a content brief in your workflow when the reputable freelance writer you just hired has once again missed the mark in their post. The …
The 2023 Guide for a top-notch B2B Social Media Strategy
It’s no secret that people’s time on social media continues to increase. The pandemic has been a true turning point in such a sense, and social media engagement has never …
The Rule of 40: The SaaS Magic Number & What It Means
The SaaS world is full of terminology and vague acronyms that you’ll want to know before you get started. You’ve got ACLS (annual contract values), CBI, (customer behavior index), SQLs …